Cyprus-based mobile gaming platform Skich has officially launched Skich Store, an alternative app marketplace designed to revolutionize game discovery and distribution for mobile gamers.

Key Highlights:

• Skich Store provides a personalized gaming experience, setting itself apart from traditional app stores.

• Following Apple’s regulatory changes in the EU, Skich Store is accessible exclusively through its official website.

• The platform attracts 100,000 organic visitors per month, growing at a rate of 20%.

Enhancing Game Discovery

Finding games that match personal preferences has been a challenge for players, while developers struggle to gain visibility in an overcrowded market. Skich Store tackles these issues with a recommendation system categorizing games into 240 genres—14 times more than the App Store. Its unique swipe-based discovery system, similar to dating apps, allows users to engage with content in a more interactive way.

Social features such as gamelists and recommendations from friends enhance engagement, making game discovery more dynamic. Early data shows that 70% of users download at least one game, with installation rates two to five times higher than previous habits.

A New Era for Game Developers

Originally a game discovery app redirecting users to the App Store, Skich has evolved into a full-fledged alternative marketplace while maintaining its original functionality. This transition increases exposure for developers and ensures seamless access to new games for players.

CEO Sergey Budkovski emphasized the need for a fresh approach, stating, “With AI making game production easier and competition fiercer, it’s time for a new way to discover games. Skich Store is not just another app marketplace—it’s designed specifically for gamers.”

Skich Store also offers developers improved visibility beyond traditional ranking algorithms, with half of all users visiting a developer’s profile downloading at least one additional game from the same studio. Dedicated profile pages and branding opportunities further strengthen developer-player connections.

Future Expansion

Since 2022, Skich has secured $1.5 million in investment from GEM Capital to accelerate development and expand its platform. Skich Store is currently available in Europe on iOS via its official website, with an Android version in development.

As Skich continues to enhance its platform, it aims to redefine mobile game distribution by providing a more engaging and personalized discovery experience for players and developers alike.